School of Management at Institute of Management Studies, Noida has conducted Marketing club activity programs for students.
TV advertisements and their impact & Gender role in Today’s Marketing
Mr. Mayank Sharma, (Marketing & In-charge Marketing club) took over the session & motivated the students with inspirational guidance and future prospects in the field of Marketing & upcoming trends & underlying challenges. Also, the students were briefed about the objective & vision of club being incorporated in their semesters. Further, they were exposed to the understanding of basics of marketing as a specialization course along with the idea of super specialization like digital marketing, ecommerce, e-tailing, App – marketing, mass mails/SMSs, as well as the career field highlighting the attraction in terms of money & number of jobs coming up.
After the initial introductory & briefing session, students were put open to discussion on topics of “TV advertisements & their impact” & “Gender role in Today’s Marketing”. The session was further moderated & guided with a quick marketing Brand Game which enthralled the students.
In fact, highest number of students have opted Marketing Club & they were highly satisfied with the academic structure and content delivery of the Club.
Broad theme of Branding & Advertising in Today’s Competitive World
School of Management at IMS, Noida organized 3rd round of activity under the aegis of Marketing Club .
After the knowledge & inputs gained from sessions of marketing club, the students participated flocked in large nos. & with great zeal, enthusiasm & interest.
Also, the theme of discussion & activity informed to students in prior “Broad theme of Advertising & Branding in today’s competitive world”, helped them came prepared.
The event kicked with short welcome session by facilitators Ms. Neelam Shoeliha & Ms. Harkiranjeet Saini. The event picked momentum as the floor was put to discussion on the stories, concepts & facts of Branding & its implications on various companies.
Practical examples of McDonalds, HCL, Maggi, Maruti etc were shared & how they leveraged their thought of branding to generate revenues over years. Brand Identity, Personality, Brand Recognition & Recall, Brand Perception, value cognition & delivery, Brand linkages & referrals, components, Developing of Brand were also briefed to students. Students unanimously participated in discussions examples.
A participatory session was also held in which students shared their own experiences & ideas on the same. They also studied competition in the area of branding & me-too products & spoofing of brands. Certain examples of competitive advertisement were also shared on same theme.
The students were very happy & hugely benefited from the session, they acknowledged these practical, knowledge based activity beyond course curriculum & looked forward for new enthralling activities relating to buzz concepts in marketing domain in future.